中年女性의 헤어스타일에 關한 認識度 硏究

Abstract

In the middle of a rapidly social change with facing the aging society, the demand for outward appearance is same or similar to young generation. Thus, middle-aged women's interest is growing. Through the hair style and the preferring hair style in the middle-aged women according to age, academic background, and income of the middle-aged women, a research was progressed for examining recognition level on hair style targeting career women and full-time housewives in middle age. As this study is the analytical result that classified according to demographic characteristics of 335 research subjects, a survey research was performed centering on career women and full-time housewives in middle age targeting Seoul and Gyeonggi region from 40 years old to 60 years old. The questionnaire items were used 5-point Likert scale with 6 items for general characteristics and 19 items for an interest and recognition on beauty. A question about a figure for stimulus consisted of 12 items. Thus, totally 37 items were formed. As for an analytical technique, to grasp research subjects' general characteristi cs, frequency and percentage were calculated. To examine element and reco gnition of a change in hair style, and the actual condition of hair style in the middle-aged women, t-test, One-way ANOVA, χ2(Chi-square), and frequency analysis were carried out. First, the result on influence of hair style upon a person's image was averagely 4.39 of the whole in 5-point Likert scale. Thus, middle-aged women recognized that hair style influences a person's image. By age, women in over 55 years old recognized more that hair style influences a person's image, than other women. Women in under 45 years old responded more that hair style doesn't influence a person's image, than other women. They were indicated that the older age leads to seeing fashion more. Second, by academic background, it was indicated to be in order of under high school graduate with 3.62, junior college graduate with 3.64, 4-year university graduate with 3.71, and over graduate school student with 3.90. The higher academic background led to having more recognized that hair style influences a person's image. Third, by averagely monthly income, women with over 4 million won recognized more that hair style influences a person's image, than other women. Women with 2 million～under 3 million won recognized that it doesn't possess much weight. Fourth, as for hair style that many full-time housewives prefer, by age, women in under 45 years old preferred medium wave style. Other women preferred short wave style. As for career women, women in under 45 years preferred medium style. Other women preferred short style. Women in the more middle age wanted to give the softer and better image. Fifth, as a reason that full-time housewives hesitate many changes in hair style was in order of a reason for having no self-confidence and a reason for having no economic richness. Career women had hair style by considering job. As for perm style preference, full-time housewives preferred perm style more than career women. Career women preferred the medium wave(48.9%) to give good image within workplace and the short wave(41.2%) to look young. Sixthly, middle-aged women wanted to be seen with soft image and intellectual image to other people. Women in over 55 years and with the lower academic background wanted them to be seen with soft image. Acquisition of information on hair style was the largest through T.V and advertisement(92.1%). It was indicated to be in order of own judgement(21.5%), magazine, beauty magazine book, life information sheet(20.6 %), hair designer's recommendation(20.0%), and seeing a surrounding person's hair style(12.5%). Women, who responded to have intention of taking much care of hair style out of appearance management given a change from full-time housewife to career woman, were researched to possess highly with 85.8%. Middle-aged women could be known to possess much weight in hair style in appearance management with entering the aging society.