中年女性의 部分假髮 着用實態와 選好度에 관한 硏究

Abstract

The purpose of this study was to survey middle-aged women's views and preferences of wigs and thereupon, identify the problems of using the wigs and their solutions, and thereby, examine some harmonious marketing for beauty and wig businesses targeting the middle-aged women not satisfied with their hair styles due to the thin head of hair and then, suggest the ways to fashion the partial wigs for flexible hair styling. For this purpose, a questionnaire survey was conducted for the middle-aged women living in Seoul and the capital region. The results of this study can be summarized as follows; First, as a result of analyzing middle-aged women's uses of wigs, it was found that 43.7% of the sample were using the partial wigs, while 56.3% of them were not using them. 34.6% of the former group were using the partial wigs for some social images, while 37.4% of the latter group were not using the partial wigs in fear of some unnatural look. Second, as a result of analyzing the effects of the partial wigs, most of their users were satisfied more or less with them, while their level of satisfaction differed significantly depending on age and jobs. The effect of the partial wigs perceived scored higher or 4.04, while the perceived effect differed significantly depending on academic background and income levels. Third, 36.5% of the partial wig users were dissatisfied with the partial wigs because of the difference of quality between wigs and natural hairs, while 27.0% of them perceived that partial wigs should be styled more diversely. Fourth, middle-aged women's preferences of the partial wigs scored 3.99 on average, higher than the normal level, and their preferences of the natural hair-style wig scored highest or 4.15. Such preferences differed significantly depending on marital status, jobs and regions. Based on the above findings, the following suggestions are put forward; First, as the number of the middle-aged women who worry about hair loss and the number of the young women with their hair losing increase, it is necessary to research into more diverse wig styles, while training the professional hair designers more. It was confirmed through this study that excellent wigs should be designed in both terms of fashion and function. Second, although diverse researches into prevention, cause and management of various hair loss diseases have been conducted, this study suggests that the hither-to researches have been not much effective. Hence, it is necessary to activate the wig industry and the hair implant for baldness, considering their highly efficiency within a short period of time. In addition, hair stylists are obliged to customize and assemble the wigs and thereby, increase the beauty effects of the wigs, considering that their clients' hair loss should be managed over long time. In addition, it is hoped that this study will be followed up by future studies which will analyze the wig data in more details and professional manner and thereby, establish the wig research as an academic discipline.