에스테티션 고객연계 프로그램 E-CRM의 구축과 응용관리에 관한 연구 :미용산업의 산업정보화를 바탕으로

Abstract

All over the world corporations and individual Maketeres in information-oriented society are holding survival battle in across-the-board competition form that is fallen, and can not predict entirely in the situation in disquietude in environment administration enemy who change as many-sided. Such change and flowing itself are gaining much changes to itself who is formation operation, administration who can not avoid Esthetician, and great fires with involved much guest or link way itself becomes complexer gradually with him and information and administration about customer are the accuracy and age that same conversation is required any time more. Our Esthetician meets in post-industrial society enemy proper age hereupon and it is that link with Internet or guest of commercial transaction form that is based to database need. Introduce systematic and reasonable decision-making method to be based suitable information and scientific analysis for this in customer management system and do result that meet in system to do connection in statistics, customer management of to utilize as essential tool when is very basic, speak that there is the sense. Therefore, this research shares the awareness about customer link relation that is blowing on Esthetician industry whole, and studied with that must design and apply multifariously about the awareness. Contents of these research progressed for direction that construct Eseutetisyeon's customer link relation program. Proposition is been spread in point that correct data with customer that program itself is not important and is used by this program here and suitable data that is utilized to reliable information should be done for a time. More important thing must understand and keep in mind problem that do that establish first by program of some form, and that utilize properly than language of table or drive program that creat program itself.