샤넬 코즈메틱에 나타난 메이크업 트렌드에 관한 연구

Abstract

Human have the desire to adorn their bodies beautifully by instinct. There were many ways to express such desire, but among them, makeup have repeatedly developed and changed along with the timely situations. At the beginning of the 20th century, the desire for women's beauty has increased and interest for makeup has become larger as women's social participation increased according to the economy's high development and improved income level. Moreover, all kinds of medias developed to progress the speed of makeup trend changes even more quickly. Furthermore, numerous cosmetic brands in the world are providing trends for a single season through these diverse medias. Chanel who presents diverse trends and innovative products at each season my adopting the concept of 'fashion look' on makeup, has lead the production of new Chanel makeup products most creatively by Dominique Moncourtois, the director of Chanel Makeup International director, and his close cooperator, Heidi Morawetz, the Makeup Creation Studio director. It has high market share in the cosmetics industry, and the researches of Chanel herself whose company developed into a multichannel cosmetics company including all the colors and basic skin products from 1960s, have only been made in the field of fashion designs and her pieces as a fashion designer, but did not make any researches of cosmetics. Coveted by women allover the world as a concept of total fashion, Chanel's most prominent makeup is their foundation with light, illuminating, and extremely delicate texture that makes a bright and natural look for women. Their foundation and color products are developed with state-of-the-art science technology that have beautiful colors to emphasize on expressing most natural and transparent skin that reflects light at any angle to give brilliant and feminine grace. This research aims on providing data on the makeup trend and characteristics of Chanel cosmetics to realize effective makeup through brand image analysis of professional makeup artists, preference for imported cosmetics by Korean importers with higher income level, and the fact that many designers such as Christian Dior, Yves Saint Laurent, Giorgio Armani, and more are following the development of model of Chanel by widening their range of business to cosmetics to expand their haute coutre businesses.