기능성 화장품의 발달과 활용성에 대한 연구

Abstract

A hot new topic in the cosmetic industry today is "cosmeceuticals". These are cosmetics with therapeutic, disease-fighting, or healing properties. Serving as bridge between personal care products and pharmaceuticals, these formulations have been developed specifically for their medicinal benefits. One aspect of current cosmeceutical craze is the incorporation of antimicrobial agents to such products as soaps, body lotions, and handcreams, not just to preserve the product but to provide a therapeutic benefit to the user. In this study range of utility and developmental backgrounds of cosmeceuticals were investigated in conjunction with analysis of domestic consumer's purchasing behaviour for cosmeceuticals. Typical skin care products designed to affect the underlying structure of the skin emerged in the 1990s as creams enriched with vitamines, fruit acids and antioxidants. Since then market have been expanded tremendously over the world. The main reason the market is growing and will continue to grow is the increase in the number of older people, in particular the people born between 1946 and 1964: baby boomers. Adding to this growth is the number of working women. Two-thirds of women are in the workforce, and they tend to be well educated and more knowledgeable about skin care, as well as have more disposable income to spend on personal care items as demonstrated in this questionnaire analysis. Present regulation on the cosmeceuticals was not stringent as much as on pharmaceuticals, which resulting in increasing market and utility of cosmeceuticals. In this connection many aspects of cosmeceutical business have been benefited. However because of therapeutic effects of cosmeceuticals each country are beginning to apply more stringent condition for testing of effectiveness and safety issues. In the guestionnaire analysis, the consumer who thinks much of her skin condition tend to choose a specific cosmeceuticals and use it frequently. and the differences in the usage frequency of cosmeceuticals brought great differences in the purchasing motive, cost, amount of purchase, and time expenses in make-up. The purchasing cost, time expense in make-up and amount of purchase were highest in the skin ageing, whitening product usage type. The educational levels and occupation, marital status ware statistically correlated with the usage of cosmeceuticals, while revenue and average expenditure and age were not affecting usage. These results of the studies may provide information for marketing strategies such as product development, promotion, security and so on.