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HSU Repository 미래융합사회과학대학 사회과학부 글로벌비즈니스트랙 1. Journal Articles

Pioneering New Markets

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Type
Article
Alternative Title
A Case study of SevenBräu*
Author(s)
Shijin Yoo; Myung Soo Kang; Minjeong Kim
Department
글로벌비즈니스트랙
Alternative Author(s)
Shijin Yoo; Myung Soo Kang; Minjeong Kim
Citation Title
Asia Marketing Journal
Citation Volume
20
Citation Number
4
Citation Start Page
1
Citation End Page
19
Issued Date
2019-01
DOI
10.15830/amj.2019.20.4.1
ISSN
2765-6500
EISSN
1598-7868
Publisher
한국마케팅학회
Keyword
Beer industry; Craft beer; Consumer trend; Product differentiation; Brandcommunication
URI
http://dspace.hansung.ac.kr/handle/2024.oak/971
Appears in Collections:
글로벌비즈니스트랙 > 1. Journal Articles
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