國內 綜合女性誌 패션記事의 調査分析에 관한 硏究

Abstract

Fashion, today, is not an exclusive possession of a few chosen people. But rather, it has great impact on our daily lives positioning itself as an important part in today's society. Fashion reflects lifestyles, cultures and time. It functions as an essential communication tool and magazines, especially fashion magazines not only provide useful information, but also they represent and reflect a certain period of time. Among them all, total women's magazines are the most read media. Yet, research on women's magazines in the field of fashion journalism has not yet done. This research, for that reason attempted to study the effectiveness, functions and roles of fashion articles published on women's magazines focusing mainly on 6 different women's magazines through November 1998 to October 1999. Based on the general understanding of women's magazines with theoretical inquires, this research was done to find out their functions and features by evaluating publication lists and contents of each magazines on monthly bases. Also, questionnaires were provided to study the effects these magazines have on people. The purpose of this research is to guide into the right direction while pursuing the cultivation of culture of fashion. By looking at the research on the fashion articles, the characteristics of women's magazines are as following : First of all, the percentage of fashion articles covered on women's magazines are 8-10% of total contents, which are statistically lower than other general articles, and the format itself is relying mainly on photographs while general articles are focusing on contents. Secondly, as far as the contents are concerned, fashion articles are usually composed of 2-3 themes repeating over throughout the text, and as a result, it remains as a basic and simple format. Therefore, fashion articles often fail to function as information messengers and actualize its task in organizing public opinion by through coverage when they're expected to provide various and useful information to readers. Thirdly, the fashion articles on women's magazines are not very appealing to readers as for its text and percentage of coverage. But opposed to the result of this data, it was found out that fashion articles have great effect on general fashion readers. As the result of consumer questionnaire, majority of women enjoy reading fashion articles and consider them as a must when acquiring updated fashion information. However, fashion articles do not lead readers to consume products directly, but fashion advertisements have greater influence over that matter. Therefore, when continuous research and study by fashion professionals and more concern and interest toward fashion articles are supported, the role of women's magazines as a part of fashion communication media and development of culture of fashion will continue to extend.