CRM을 위한 병원 정보 시스템 구축 전략

Abstract

This study concerns the installing strategy of HIS for marketing that CRM(e-CRM) in the e-business environment of the 21st century. In this paper, the CRM installing of Conventional industries is studied, an appropriate installing model of HIS is proposed, and patients Data Base and MIS which is necessary for CRM installing are studied. I hope this study contributes to the improvement of hospital management and the right installing of HIS, officials have more interests in MIS, and investment for IT infra is continued.