브랜드 아이덴티티 차별화를 위한 전략으로서 쌀포장디자인에 관한 연구

Abstract

We have been able to defend uncompetitive industries with the emphasis on infant-industry protection. But, with advent of WTO, the protection of domestic rice market is not justified any more and is forced to open to the world. We have to import a minimum of 400 thousands suk between the year 1995 and the year 2004, and then import according to tariff systems. In order to compete with other countries in the open economy it is important to enhance competitiveness in price and quantity. What is more important is the differentiation in quality and initiative development in the package design increasing value-added. The strategy is also needed that widens the range of choices for consumers by detailing their life-style and developing products which make a variety of consumers satisfied. Thus, the package design for rice should embrace in concept not only the function of packing rice, but also the differentiation in brand-identity.