美容서비스 提供 時 헤어디자이너의 서비스 價値 認識에 關한 硏究

Abstract

The purpose of this study was to examine the value of hairdressing service provided by hair designers in an effort to provide some information on a supply of efficient hairdressing service and the improvement of the competitiveness of beauty parlors. The subjects in this study were hair stylists who worked in beauty salons across the nation except for Jeju Island. After a survey was conducted, the collected data were analyzed with a SPSS program. The major findings of the study were as follows: First, as a result of investigating the general characteristics of the subjects involving by gender and career, most of them were female, and the largest group had a six or seven years of career. As to the commercial power of the beauty parlors where they worked, the biggest group worked in downtown areas. By the length of service, the greatest group worked for three or four years, and the majority had program education experiences. By monthly sales amount, 8 or 9 million won was most common. Second, as a result of checking their sociability, the hair designers were not that sociable in general. Those who were in their 50s and up, who had a 11 years or more of career and who worked in areas where both of apartment complexes and houses existed were better sociable than the other groups. Third, as a result of examining their business skills, the hair designers weren't good at doing business on the whole. Those who had a 8 to 10 years of career, whose length of service was larger, who were in their 50s and up, who had program education experiences and whose monthly sales amount was greater were better at it than the others. Fourth, as a result of investigating their counseling skills, they didn't have good counseling skills in general. Those who were in their 50s and up, who had a 11 years or more of career, who worked in areas of apartment complexes and houses and downtown areas, and whose monthly sales amount was 10 million won or more had better counseling skills than the others. Fifth, as a result of checking their image management, they weren't good at image management in general. The hairdressers whose monthly sales amount was 10 million won or more were better than the others in that regard. The above-mentioned findings suggest that in order to boost customer satisfaction and the quality of hairdressing service, the sociability, business skills, counseling skills and image management of hair designers should be improved. As the value of service provided by the hair stylists depended on their age, career, beauty parlor location, length of service, program education experiences and monthly sales, education should be conducted in consideration of their personal characteristics to boost their service value.