OAK

40∼50대 여성들의 미백관리 행태에 관한 만족도 실태조사 연구

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Alternative Title
서울 강북 지역 중심으로
Abstract
This is "the study on satisfaction of female in their 40∼50s with whitening care behaviour" for which the pattern of behaviour was divided into 3 such as using dermatology at the hospital, whitening cosmetic or skin care shop. For the purpose of carrying out a comparative analysis and then hold out the causes and effect, satisfaction from 3 pattern they have chosen, 199 female in Seoul Gangbuk area were selected for a questionnaire. From 2009 October 15-October 30 covering 15 days data were collected and the collected data went through data coding and cleaning process and then analyzed with SPSS. 12.0(statistical package). The summarized analysis results are as below.
First, the results of frequency analysis conducted to find out the general characteristics of those surveyed showed the followings. In regard to their occupation, housewives 92(42.2%), professional 50(25.1%), office job 46(23.1%), public official11(5.5%), and in skin type, normal skin 95(47.7%), oily skin 50(25.1%), combination skin 30(15.1 %), dry skin 24(12.1%)
Second, skin health state was classified along with the investigation of their uses of skin care shop for skin whitening which showed the results that the female with very good skin have been used the skin care shop longer than 4 years, and with a little bad skin used about 3 years, and when skin types were classified, they showed difference such as women with normal skin used skin care shop about 2 years, and with dry, combination skins used less than 1 year. When physical health states were classified, women with comparatively health state showed their skin care term longer. As the results show, every skin require continual care to get effect for healthy state
Third, the cross tabulation analysis to find out if differences exist to the demographic characteristics of the surveyed for use pattern of whitening cosmetic was carried out for the 177 subjects and the following are the results of their satisfaction level, which showed their comparatively satisfying level such as 'very satisfied' 11(6.2%). satisfied65(36.7%), 'just so-so' 98(55.4%), dissatisfied'3(1.7%). When occupations were classified, the public official and office jobs showed higher satisfaction, and skin health state, physical health state were classified, the results were that when they have healthier state, their satisfaction level was higher.
Fourth, the satisfaction level of 107 subjects with the use of medical skin care showed the results like 'very satisfied'12(11.2%), 'satisfied 52(48.6 %), normal42(39.3%), 'dissatisfied'1(0.9%) showing 59.8% of the whole subjects was satisfied with the results and the person with the worse skin satisfied more with the result while the person with the better health state satisfied more with the result. Besides, 79 subjects(73.8) answered 'they would do if they could afford' to the question of hereafter use of medical skin care, which was the highest percentage. And preliminary knowledge of medical skin care use seems to be necessary for an effective result.
Author(s)
황정미
Issued Date
2010
Awarded Date
2010-02
Type
Thesis
Keyword
미백관리
URI
http://dspace.hansung.ac.kr/handle/2024.oak/6050
Affiliation
한성대학교 예술대학원
Advisor
김민정
Degree
Master
Publisher
한성대학교 대학원, 한성대학교 예술대학원
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뷰티예술학과 > 1. Thesis
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