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HSU Repository 경영대학원 경영학과 1. Thesis

고객 참여의 내용과 정도에 따른 공익 마케팅에 대한 태도와 참여의도에 관한 연구

= (A) Study on the Attitude and Participation Intention toward Cause-Related Marketing based on Customer Participation
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Type
Thesis
Author(s)
이주영
Department
경영학과마케팅전공
Issued Date
2005
Publisher
한성대학교
Keyword
고객참여; 공익마케팅; 태도; 참여의도; 고객의사결정
URI
http://dspace.hansung.ac.kr/handle/2024.oak/5705
Appears in Collections:
경영학과 > 1. Thesis
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