OAK

Effect of Chinese consumer characteristics on the attitude of AI-curated fashion service and the purchase intention of fashion products

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Type
Article
Author(s)
신은정
Department
글로벌패션산업학부
Alternative Author(s)
Eunjung ShinHeesoon Yang
Citation Title
JOURNAL OF FASHION MARKETING AND MANAGEMENT
Issued Date
2025-01
EISSN
1758-7433
Keyword
Chinese consumerAI-Curated fashion serviceFashion clothing involvementTechnological innovativenessExtended TAM
URI
http://dspace.hansung.ac.kr/handle/2024.oak/10378
Appears in Collections:
미래융합사회과학대학 > 1. Journal Articles
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