The effect of brand assets on firm value and credit ratings?Evidence from Korea
- Type
- Article
- Department
- 사회과학부
- Alternative Author(s)
- Mi young Shin; Kyunbeom Jeong
- Citation Title
- Cogent Business and Management
- Issued Date
- 2024-07
- EISSN
- 2331-1975
- Keyword
- Brand; assetsfirm; valuecredit; ratingsfirm; life cycle
- Appears in Collections:
- 미래융합사회과학대학 > 1. Journal Articles
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