Pioneering New Markets: A Case study of SevenBräu
- Type
- Article
- Alternative Title
- ACasestudyofSevenBräu
- Department
- 글로벌비즈니스트랙
- Alternative Author(s)
- Yoo, Shijin; Kang, MyungSoo; Kim, Minjeong
- Citation Title
- 아시아마케팅저널
- Citation Volume
- 20
- Citation Number
- 4
- Citation Start Page
- 1
- Citation End Page
- 19
- Issued Date
- 2019-01
- ISSN
- 1598-7868
- EISSN
- 2765-6500
- Publisher
- 한국마케팅학회
- Appears in Collections:
- 글로벌비즈니스트랙 > 1. Journal Articles
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