국내 생명보험사의 개인정보 보안 의식에 관한 연구

Abstract

Since the '90s, IT technology has greatly developed and internet has spread throughout our society, and thanks to theses new technologies, speedy process of huge information about consumers, which used to be just unimaginable in the past, is made possible. Tele-marketing is a new device of business in this internet era which directly connects companies with consumers. By the advent of telemarketing, companies could save lots of cost of distribution and also could do business on-line without having physical shops, which means they could do business without a limitation of time and space. It being so efficient and convenient, many companies, especially life insurance companies and home shopping companies, employ telemarketing system. Tele-marketing having become a common trend in our society, however, a new issue has been raised, which is a leakage of personal information. Lots of problems have shown up, but any effective solution has hardly been offered either from industry or academia, but currently vahous researches on laws and regulations conceming security of personal information are being conducted. Generally speaking, researches concerning security of personal information have been done in three directions; telemarketers' awareness of protection of personal information, security of personal information in cyber space, laws and regulations concerning security of personal information. This study is focused on telemarketers' awareness of protection of personal information. A survey on awareness of protection of personal information was done through questionnaires and the result was analyzed. As samples of the study, managers of 12 telemarketing centers of life insurance companies were selected and interviewed, and 200 telemarketers from the same centers were also interviewed. In the interviews, a question was asked of those sample telemarketers about their personal consciousness of the security of personal information of their clients to examine what the most important factor for the protection of personal information. In doing so, the purpose of this study is to raise social awareness of the importance of security of personal information and to provide a guideline for the protection of personal information to companies who may regard telemarketing as a simple channel of selling. As a result of this study, it is maintained that the insurance companies should use telemarketing as a device to have direct connection with clients and to protect their personal information as well as a device for selling their products, and the companies should raise the awareness of their employees about the personal information issue by setting up a standard and a guide line. For that purpose, the companies should develop programs for enhancing the consciousness of protection of personal information, and should improve their marketing methodology to cultivate better