헤어 컬러 相談 時 퍼스널 컬러 利用에 關한 硏究

Abstract

In modern society, an individual's image is indicated the message delivery differently depending on how it is shown. Color is used as one of 'tools of producing image' in order to deliver this image most effectively. When needing to reveal own image by meeting many people in short time, the first impression is regarded as important. A person is grasped the image of the person within just 3∼15 seconds. This is a kind of Snaps phenomenon. The person comes to be recognized by the image that is felt with being slidden by. What controls image of this quick recognition is just color. Given being able to give good image owing to color that is seen even if being the same image, it becomes just a shortcut to success. Especially, in selecting hair‧make-up color, the color has great influence upon psychology when other person perceives. Thus, the choice of harmonious color as for an individual is an important part in a woman's aesthetic expression. Accordingly, hair color and make-up, which are harmonized with skin tone, form personal color in line with fashion and image by making a step forward, thereby gradually developing as an important marketing strategy for beauty industry along with sphere of total fashion. Nevertheless, the current beauty industry is being indicated to be in the real situation that the adoption of a scientific and systematic method is insufficient in selecting hair color. Thus, this study encourages hair designers' speciality in hair color and introduces personal hair color, thereby vitalizing hair color market. The aim is to arrange foundation available for gradually becoming total beauty planner, to clearly suggest the standard for being able to select a hair-dye when hair designers and interns have consultation on hair color, and to arrange guideline of hair dye. The aim is to be conducive to development in beauty even if being a little by making the foundation available for offering total beauty to customers. The survey subjects of this study were the beauty workers, and the consumers in their 10s∼50s who use beauty service, in Seoul, Gyeonggi, and other region. Questionnaire survey was carried out on the use of personal color given the consultation on hair color. The findings are as follows. First, the recognition level of personal color in beauty-related workers(professions) was the largest with 53.1% in 'having ever heard of it, but failing to know well.' The response as saying of 'knowing well' followed it with 23.8%. Thus, the professions' recognition level of personal color was indicated not to be high. However, the response as saying of 'having intention of receiving personal education' was surveyed to be high with 79.7%. Thus, an interest in personal color was high. Its necessity was being recognized. Also, the response as saying of 'having intention of introducing personal color to hair dye' was indicated to be high with 85.3%. Thus, professions are analyzed to have a thought about adopting by applying personal color to hair color, and can be inferred to be searching for a new alternative plan for the current hair-color counseling method and hair-dye color selection. Second, as for the application of personal color in consumers who use beauty service, the response as saying of 'having intention of being diagnosed personal color given hair dye' was indicated to be 89.1%. Thus, even consumers could be confirmed to want consultation in a new form with escaping from the current diagnosis form. The response as saying of 'having intention of dyeing according to diagnosis after diagnosing personal color' was surveyed to be high as well with 72.1%. Thus, like professions, even the consumers could be known to want to adopt personal color. Third, as a result of surveying consumers, the level that hair color influences the first impression or total beauty completion was indicated to be 41.8% for over 60%∼under 80% and to be 26.2% for over 80%. Thus, the importance of hair color was being thought highly. The response as saying that 'there is an effect of hair dye given improving image' was surveyed to be 87.8%. Thus, hair color could be confirmed once again to be high in importance as for image. The satisfaction with a counseling method within beauty salon accounted for 60.2% for 'moderate, and 31.0% for 'not satisfactory.' Thus, satisfaction is not high. Professions seem to need to likely suggest a new alternative plan for a counseling method. As its alternative plan, this researcher proposes adoption of personal color. The satisfaction with dyeing color after hair dye was indicated to be 28.9% for ‘over 40%∼under 60%’ and to be 24.1% for ‘over 20%∼under 40%.’ Thus, like the satisfaction with a counseling method, even the satisfaction with dyeing color was indicated not to be high. Based on this study, it is desired to be an opportunity available for using personal color in choosing hair color in the future. The education of systematic color diagnosis and the arrangement for diagnosis tool are expected to get higher in its standard or accuracy even in selecting hair dye. Beauty professions are desired to possibly receive broad color education. Also, the application of correct personal-color diagnosis is expected to allow consumers to trust profession and to make satisfaction higher with a change in an individual's image. Thus, this study is desired to become an opportunity available for pursuing novelty in hair-color consultation and to contribute to being utilized personal color even in beauty field.