헤어디자인 潑澾史에 있어서 브랜드 價値와의 相關關係에 關한 硏究

Abstract

This thesis is to study the contents and scope of the domestic and international hair design development through the historic view, as the research of the correlation between hair design and brand value in the hair design development. First of all, I'll suggest the "future-oriented program" and the creativity through the historic view from the ancient to the modern the international cases, and from "Gab oh" revolution( from 1894 to 1896 in Joseon Dynasty ) to now in the domestic ones. Secondly, I'll show the formation and development process of the brand value in the hair design connected with hair products and utensils. Thirdly, I am going to analyze the correlation between the hair design and the brand value through the practical examples of beauty culture industry applied to mass media and advertisements. I really hope that this study helps the proper understanding about hair design and brand value and can be linked to the further study about this theme.