韓·中 女性雜誌 色調化粧品廣告表現 比較硏究

Abstract

Cosmetics advertisements in each age are the most sensitive reflection of women's aesthetic sense, life style, way of thinking, and reflect the most popular basis. Also has to convey the beauty and function of female consciousness, consumers through advertising on the beautiful expression of the concept to understand the needs of women. And cosmetics advertising is the best expression of contemporary social trends and the environment tools. Especially nowadays cosmetics advertising is the most sensitive to reflect the era's aesthetic and awareness of women, so female consumers in advertising the brand cosmetics, make-up effect is very popular, resulting in values and methods of women there have been many cosmetic changes has shown the advertising effect to the provisions of the United States make up the concept of trend. Recent years, with China and South Korea in various fields to increase exchanges and cooperation between the two countries through the exchange of advertising is also very active. Study by advertising companies to establish effective advertising strategies in order to occupy the advertising market. China and South Korea are due to make the two countries in East Asia geographically and culturally similar to have more awareness of many scholars on this point is defined as belonging to "the East Asian cultural circle." Many scholars said the reason for the two markets is affected by similar geographical and Confucian ideology. Can be assumed that the two countries but also between different cultural backgrounds and different ways to achieve a free economy differences.Magazine advertising between the two countries comparative research is to better suggest similarities between the two countries and magazine ads almost make better consumer advertising prompted the demand for the two countries. Allows a better understanding of China and South Korea cosmetic brand image ad performance and the importance of better support the performance of consumer brand advertising can increase the support of the ads themselves, improve the buying demand, advertising strategy, set to play a certain Help.