간판디자인의 구성 요소별 기여도 분석

Abstract

The objective of this study consists in inquiring into how the factors that are integral in designing signboards are functionally contribute to the signboard, via a questionnaire poll, and then devising ideal orientations that can meet the goals of signboard design, by classifying them into communication functions, urban environmental functions and design functions using measured levels of contribution and effective values. The resultant findings were revealed, as follows: 1) One of the most important factors in signboard design is letters and symbol images. It was found that symbol images have a preference for the full size of the screen, while letters for an approximately 30% size of the ground. 2) A high preference is had for a playful and humorous expression, that is, an interesting and optically illusory expression, which shows the possibility of long memory by providing a sense of familiarity and enhancing public attention. 3) The segment of the ground into more than two parts, was found to play the role that binds the stability of the screen and constituents in an harmonious way. 4) Also a high preference was shown for mingling Hangul with English in the description of letters, which may be a sure sign of the fact that it requires the method to met the needs of globalization or internationalization. A synthetic analysis of the above findings may be roughly summarized into two parts: First, a preference for humorous expression both in letters and symbol images, was identified to be a constituent applied to all design factors, and it was realized that further researches are needed in introducing interesting and playful functions that provide pleasure in signboard design. Second, Symbol images for which a high preference was represented, along with letters, are of absence or nothing more than rough expressions, except for national scale chain stores. Therefore, the positive utilization of the kind of symbol images are required as can beautify streets, provide familiarity and captivate more public attention. In the final analysis, this study of contribution and effective values of signboard design factors at this point of time, is expected to contribute to a certain extent to the development of signboard design that providing leisure and pleasure, in order to build agreeable visual environment, away from loose urban environmental problems.