流通市場知 開放에 따른 百貨店의 對應戰略에 관한 硏究

Abstract

This study is intended to contribute development of our department store distribution flowing industry through analyze the effect of distribution market. The purpose of this study is to find out problems and response strategies toward the market opening to minimize the impact of domestic department store distribution flowing industry. For this purpose variable domestic bibliography and statistic analysis were used, and the data from governmental shop, flowing industries association of Korea and reference research institutes were referred to. In addition, face-to-face interviews using questions were practiced for managers being engaged in department store distribution flowing industries. The process of data analysis was done by using SAS. Main content of this study are constructed as follows. 1. An introduction. 2. Significance and economic effect of distribution flowing industry opening . 3. The current situation of our distribution flowing industry and that of market opening. 4. The current situation of our department store distribution flowing industry and response strategies toward market opening, Comparing with other country's department store. 5. empirical study and result analysis. 6. Conclusion. Characteristics of our department store distribution flowing industry appeared by empirical study can be summarized as follows. First, the result indicates that scale of shops are small, and average numbers of workers are not more than 1, and average annual sales volume is not more than 100 million won. Second, The result indicates that many shops are operated without establishing sales objectives. Third, The result indicates that the most threatening country toward market opening is japan. Fourth, The result indicates that 55% of respondents willing to deal foreign product toward department store distribution market opening. Referring to the results of this empirical study and bibliography study, response strategies toward department store distribution market opening are summarized as follows. First, improve the constitution of shops and enlarge the scale of department store. Second, promote distribution imformationization and improve physical distribution system. Third, establish the professional sales shops. Fourth, differentiate services and adjust special income taxes. Fifth, establish fair distribution order. It will be my honor, if this study will contribute development of our department store distribution flowing industry.