스포츠 팀운영과 기업 홍보효과와의 관계

Abstract

영문초록 포함|The purpose of this study is to investicate the relationship between management of sport team and public relation among enterprises. This study is to examine the relationship between experience in sport team's management and public relation among enterprises, and relationship between environment in sport team's management and public relation among enterprises. The subject of this study were 250 advertising experts and 300 general adults who were working in big enterprises in Seoul and the data collected from guestionnaire disigned for this study consisted of responses to the items constructed to represent each variable. The statistical method used this study was MANOVA. The findings of this study are the followings; First, experience of sport team management hase an influence on the effect of public relation among enterprises. Namely, management of sport team is more high than non-management of sport team in the effect of public relation among enterprises. Second, the conditions of sport team management have an influence on the effect of public relation among enterprises. Namely, the more the good conditions of sport team, the more the effect of public relation among enterprises.