뷰티産業 小商工人의 創業 成功要因에 관한 연구

Abstract

Beauty industry became one of the growing industries. The research analyzes the factors affecting the successful business opening in the beauty industry. We surveyed 185 managers started their own business in the industry. Most of the business owners are women and university graduates. They are mostly active and positive. The search found that the location is one of the most important subject in the small service business. They also tend to calculate the revenues and expences everyday. They pay lots of attention for the financial performance. They were not much confident with their capital raising. The lowest point was in the area of governmental support. The regression analysis showed that continuous marketing activity is important for the performance of the venture. The factors including personal characters, managerial skills, business locations, and funding are analyzed. The relationships between business performance and the factors are explored. Among the factors, the managerial factor was related to the business performance.