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HSU Repository 경영대학원 글로벌경영학과 1. Journal Articles

군수품 무역대리점의 관계마케팅 활용방안에 관한 탐색적 연구

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Alternative Title
- 군수품 무역대리점 종사자에 대한 심층면접을 중심으로 -
Author(s)
오병섭
Issued Date
2020-06
Type
Article
Keyword
군수품 무역대리점; 관계마케팅; 고객만족; 거래 지속성; Defence Agency; Relationship Marketing; Customer Satisfaction; Relationship Continuity
DOI
10.52798/KADIS.2020.27.1.1
URI
http://dspace.hansung.ac.kr/handle/2024.oak/1618
Department
글로벌경영학과
Publisher
한국방위산업학회
ISSN
1738-6144
Appears in Collections:
글로벌경영학과 > 1. Journal Articles
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