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HSU Repository 미래융합사회과학대학 사회과학부 기업경영트랙 1. Journal Articles

AI Like ChatGPT, Users Like Us: How ChatGPT Drivers and AI Efficacy Affect Consumer Behaviour

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Type
Article
Alternative Title
How ChatGPT Drivers and AI Efficacy Affect Consumer Behaviour
Author(s)
Lee, Won-jun; Lee, Han-Suk; Cha, Moon-Kyung
Department
사회과학부
Citation Title
Virtual Economics
Issued Date
2023-12
DOI
10.34021/ve.2023.06.04(3)
EISSN
2657-4047
Keyword
ChatGPT; AI; AI services; intention to use; serendipity experience
URI
http://dspace.hansung.ac.kr/handle/2024.oak/10308
Appears in Collections:
기업경영트랙 > 1. Journal Articles
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