AI Like ChatGPT, Users Like Us: How ChatGPT Drivers and AI Efficacy Affect Consumer Behaviour
- Alternative Title
- How ChatGPT Drivers and AI Efficacy Affect Consumer Behaviour
- Issued Date
- 2023-12
- Type
- Article
- Keyword
- ChatGPT; AI; AI services; intention to use; serendipity experience
- Alternative Author(s)
- Won-jun Lee; Han-Suk Lee; Moon-Kyung Cha
- Department
- 사회과학부
- Appears in Collections:
- 기업경영트랙 > 1. Journal Articles
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AR_C2A1A3_AI Like ChatGPT Users Like Us_ How ChatGPT Drivers and AI Efficacy Affect Consumer Behaviour.pdf
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