OAK

사회적기업 자원이 고객지향성, 마케팅역량, 기업성과에 미치는 영향

= The Impact of Social Enterprise Resources on Customer Orientation
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Type
Article
Author(s)
박찬주; 홍정완
Department
스마트경영공학부
Citation Title
신용카드리뷰
Citation Volume
17
Citation Number
4
Citation Start Page
61
Citation End Page
91
Issued Date
2023-12
ISSN
1976-6521
Keyword
기업자원; 고객지향성; 마케팅역량; 재무성과; 프로세스성과; 사회성과; Corporate resources; Customer orientation; Marketing capabilities; Financial performance; Process performance; Social performance
URI
http://dspace.hansung.ac.kr/handle/2024.oak/10306
Appears in Collections:
산업공학트랙 > 1. Journal Articles
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