https://dspace.hansung.ac.kr/handle/2024.oak/5957 2026-04-14T22:38:35Z https://dspace.hansung.ac.kr/handle/2024.oak/9530 Title: 화장품 유통 경로 매력도 영향 요인에 관한 연구 Author(s): 윤상현 Abstract: 최근 국내 화장품 시장은 큰 변화를 맞이하고 있다. 특히 2010년 이후 브랜드 로드샵 중심의 단일 브랜드 매장과 다양한 브랜드를 비교하며 구매할 수 있는 H&B 스토어 중심의 멀티 브랜드 매장이 등장하여 시장 구조가 역동적으로 변화하고 있다. 이에 본 연구는 화장품 기업의 매출 변화 추이를 기반으로 최근 시장 구조 변화에 대해서 분석하고, 소비자 대상 실증연구를 통해서 이러한 시장 구조 변화의 원인을 확인하고자 하였다. 본 연구는 화장품 시장 구조 변화의 원인이 화장품 유통 경로의 경쟁력 변화에 있다는 점을 주목하고, 유통 경로 매력도에 영향을 미친 요인은 무엇인지 고찰하였다. 화장품 유통 경로 매력도 영향 요인은 점포 측면과 소비자 측면에서 분석하였다. 연구 결과 점포 매력도에 영향을 미치는 점포 특성으로 기존에 연구되었던 상품의 다양성, 상품의 품질, 가격 합리성, 구매혜택, 쇼핑 편의성, 점포 체험, 접근성 요인들이 단일 브랜드 매장과 멀티 브랜드 매장 매력도에 다소 상이한 영향력을 보이고 있었다. 소비자 측면의 영향 요인인 쇼핑 성향에서는 가격지향성과 쾌락지향성이 높은 소비자들이 각각의 점포에 대해서 매력적이라고 생각하고 있다는 점을 확인하였다. 이는 최근 화장품 시장의 핵심 소비자들이 화장품 구매 과정에서 합리적 가치와 즐거움을 추구하고 있다는 것을 의미한다. 또, 소비자들의 화장 추구 가치 측면에서는 젊은 세대는 화장 그 자체를 즐거움을 주는 요소로 여기고 있으며, 중년 소비자는 사회적 매너나 부족함을 보완하고 아름다움을 유지하기 위한 목적으로 화장을 한다는 것을 알 수 있었다. 본 연구는 최근 화장품 시장의 변화에 대해서 고찰하고, 새로운 성장을 주도하고 있는 화장품 매장의 매력도에 영향을 미치는 요인을 살펴봄으로써 화장품 산업에서 지속적인 경쟁력 확보를 위한 전략적 함의를 제시하였다. 키워드 : 화장품 유통 경로, 경로 매력도, 단일 브랜드 매장, 멀티 브랜드 매장, 매장 특성, 쇼핑 성향, 화장 추구 가치 2017-12-31T15:00:00Z https://dspace.hansung.ac.kr/handle/2024.oak/9371 Title: 韓國證券市場에서 企業의 規模가 收益率에 미치는 效果 Author(s): 송태섭 https://dspace.hansung.ac.kr/handle/2024.oak/9348 Title: 韓國의 輸出保險制度 運營現況과 改善方案에 관한 硏究 Author(s): 조애자 Abstract: The trade friction with advanced countries has become increasingly serious, in accordance with trade circumstances. In an attempt to attain both export expansion and economic growth in the face of such adverse conditions, we cannot but select the export insurance system as the only politic means to surmount it. It was in 1969 that the export insurance system had been introduced in our country, with a full-scale export-driving strategy for the economic development. With the establishment of export insurance law since then, A rapid progress has been made in the system of export insurance. As economic conditions at home and abroad were changed, there have been five revisions to date for the export insurance law, and the reception items of export insurance have been increased to a items. In an effort for export insurance to attain the goal as prescribed by the export insurance law, it is necessary to investigate operational problems which the export insurance system has, and to seek for its improvement plan. As a result of the present managerial situation of export insurance, the problems can be suggested as follows. Firstly, considering the build-up scale and mortgage poser of the export insurance fund, its scale is so poor as to be vulnerable in the export insurance mortgage power, and the civil enterprises' participation in making fund is negative because of building up the export insurance fund which is mainly dependent on government's support. Secondly, in view of the utilization of export insurance, export shows an increasing tendency year by year whereas the utilization rates for the export insurance are not avoiding laggardliness. Thirdly, looking into the reception items and areas of export insurance, we find them very monotonous. Fourthly, in view of compensatory records concerned with the treatment of insurance accident, the rate of export insurance damage is, at present, much higher than that of foreign countries. Lastly, through investigating the condition of the export insurance credit, we can find the basis of credit investigation uniform. In addition the areas for credit investigation are limited to some areas. In order to improve such problems, the following plans can be suggested: Firstly, it is needed that the mortgage power of export insurance fund should be secured and the close relation with policy-making authorities strengthened, in an effort to effectively attain the goal of the export insurance business. Secondly, to make compensatory business for export insurance accident effective, we should establish the regulation and articles of the export insurance. In addition, through improving the compensatory and retrieve technique, we should not only make compensatory business effective, but also the post management of export insurance business fortified. Thirdly, by developing and regulating reception items of the export insurance products, and by expornding the coefticient of utilization for small and medium enterprises. Through the persistent restructuring for the system of the insurance rate, we should expand reception subjects and its areas of export insurance. Fourthly, in view of not bulding up recognition completely concerning the export insurance, it is imperative that we activate the activities of publicity respecting the export insurance and fortify the cooperation at home and abroad. And, fostering exports for the export insurance is urgently needed. The fifth, for specializing the export insurance credit investigation, it is necessary not only to secure its business foundation, but to accomplish a highly skilled credit investigation through step-by-step improvement in its evaluating method. In addition, it is important to increase efficiency in data application of export insurance by expanding its computer network. Such improving methods can not solve all the problems our export insurance system has. Thus, we must strive to enhance our international competitiveness so that the export insurance system may make progress in the rapidly changing international trade circumstance. 1993-12-31T15:00:00Z https://dspace.hansung.ac.kr/handle/2024.oak/9347 Title: 韓國의 輸入에 의한 産業被害救濟制度 Author(s): 朴景載 Abstract: In case of our country, as a result of pushing for the import liberalization policy through a full-fledged introduction of the international competition since the 1980's, it has reached the import liberalization rate of 98.1 % exalted to the degree of the level of the advanced countries. In abreast of propelling this import liberalization, most countries, under the regulation of GATT, has sought for systematic devices for protecting the domestic industry. They employs the protective means operated after affairs, both by anti-dumping tariff and reciprocal tariff system in case of the unfair trade practice and by the dispensation of emergency importation limitation - the relief system of industrial damage - in case of the fair trade practice. In an effort to positively cope with this change of the economic condition at home and abroad, our country is in a position to rearrange and improve the trade management system on the basis of multilateral trade regulations deviating from the existing importation management system operated before affairs. It is shown that of late, the revision of the oversea trade law and the tariff is reflected on the volition of Government to make an attempt to pursue for the advancement of the trade - related systems. The relief system for the industrial damage, which has been mainly utilized by advanced countries, was introduced by the importation for the first time in 1987, and changed into the system of the advanced countries' mode, which approached to the item 19 of GATT in 1989 and has been maintained till these days. In this study, through a theoretical consideration on the relief for the industrial damage, this researcher investigated what it was and why it was regarded as an important issue, with the change of international trade environment and the necessity to cope with it. In addition, with a research on the method of the relief for industrial damage and its advanced countries' systems for models, I analyzed its present situation in our country in view of its organizations concerned and its procedure, and suggested a systematic complement plan on it after drawing out its problems. There would be no demur about the introduction of the relief system for industrial damage and the necessity of its development. Accordingly, at stake is how we can consider the effectiveness of the relief system for industrial damage. The present relief system for industrial damage can be tinged of a transitional nature for adapting itself to a stream of great change over all sectors of economy - the opening of importation. Many problems are exposed to the methodology of how to deal with industrial damage which can occur at the stage of getting into the advanced country from the developing country: Firstly, there are problerns of dualized affairs since in the affair of industrial damage in our country, the Commerce and Trade Committee is in charge of the safeguard system, whereas the Ministry of Finance takes charge of countervailing duty system and dumping. Secondly, there are problems for complainants to suggest materials and opinions, taking charge of the acceptance to the application for anti-dumping tariff system and judgment of dumping by the Ministry of Finance and of the industrial damage investigation by Korean Trade Commission(KTC) and of the dumping investigation by the Office of Customs Administration. Thirdly, there are problems on the semi-independency of KTC subordinate to the Ministry of Trade and Commerce, in terms of rights such as appointment, budget and personnel. Lastly, KTC, through which the damage judgment and relief measures can be appealed is not specialized in terms of its nature, supporting personnel and budget scale, compared with those of foreign countries. In this regards, the complement measures for these problems are as follows: Firstly, in enforcing the judgment and the investigation into the damage of domestic industry by importation with its relief measures, it is needed that we should heighten its investigation and judgment ability to the extent of the international level by securing and employing the expert manpower in an effort to ensure the objectivity and the rightness without the international trade friction. Secondly, the KTC needs to become a quasi-judicial independent organ as a specialized one capable of investigating and judging the industrial damage. Latly, it is desirable that since the condition for imposing the emergency tariff and the mediation tariff is not only duplicated with the relief system for the domestic industry damage caused by the surge of specific goods under the oversea trade law, but also may be a cause of international trade friction, it should be incorporated into its system. 1994-12-31T15:00:00Z